WOTD: EdgeRank

word-of-the-dayEdgeRank… It is used by the Facebook system to rank your wall posts and page posts to help determine if they will show up in your friends’/fans’ news feeds.  Bascially it measure the exposure a post has within Facebook.

Here are some good resources to read up on EdgeRank and how it can impact your business:

Edge Rank: What does it means for Brands?

6 Tips to increase your Facebook EdgeRank & Exposure

EdgeRank and Facebook News Feed Optimization

The Next Web’s post on everything you need to know about EdgeRank

EdgeRank Checker (Facebook login required)